I don’t want to make sweeping generalisations, but I suspect some of the wealthy shoppers who patronise these establishments are not only rich, but also “ritzy”: ‘Of a person: haughty, snobbish. Now rare’, (OED). This is definitely one for a re-lexicalisation to acquire a meaning that should connote something positive; moreover, it should be widely used as it is such a fabulous word. I’m on the case …
Day #284 of a 365 project, where the daily pic is informed by the OED word of the day.